Spend Less Time Chasing Prospects and More Time Closing Them.
How much time is spent on repeated attempts to reach prospects? According to study by B2B Lead, sales reps can spend up to 50% of their valuable time on unproductive prospecting.
Whether you’re a team of one or 1000 sales reps, creating an automated system to attract prospects means more time in front of buyers.
Clickactive is demand generation agency focused on attracting qualified prospects to your business, and converting more of those leads into sales. We strategically manage your lead generation activities as your outsourced team.
The first step is understanding your objective and current situation. Where do you stand vs. competitors? What’s your point of difference. Strategy forms the foundation of your program.
This lead attraction magnet boosts your search engine visibility, builds trust with prospects and differentiates you from competitors. You spend more time in front of buyers and less time on traditional prospecting.
Attracting new opportunities consistently is the key to growing revenue. Imagine your sales team focusing most of their time in front of qualified prospects. We help you eliminate unproductive prospecting by setting up an automated system that generates opportunities for your sales team.
Move beyond email marketing with technology that allows you to monitor prospect engagement with your content, trigger appropriate messages automatically and identify the best prospects for your sales team.
Here’s a secret. Not every prospect is ready to buy immediately! You have to build trust. Nurturing is about building trust by demonstrating expertise through educational content and strategic outreach.
Sometimes you need a spark to grab attention get the relationship started. Outbound promotional campaigns such as email marketing, creative promotions, PPC campaigns get your message in front of new prospects.
At the top of the funnel, you’re attracting as many eyeballs as possible to your content. There are many ways to do that, both paid
and unpaid, but regardless, you’re not selling but giving value.
As the lead moves into the middle of your funnel by taking action, they become a prospect. You’re still educating and building trust, but you’re also positioning your company as a solution.
Bottom of the funnel tactics focus on conversion. At this point, you’ve developed some trust and the prospect is familiar with you and what you have to offer. It’s time to get movement toward your offering. During MOFU, nurturing was focused on educating. At this stage we want the prospect taking action specifically about your product or service. This might take the form of a free trial, downloading a white paper or scheduling a demo.