At this point you’ve probably heard of inbound marketing. It refers to marketing activities that bring prospects in rather than you going out and getting a prospect’s attention, usually with paid media. The core idea with inbound marketing is that you’re earning a prospect’s attention by presenting quality content. This builds trust and differentiates you from competitors. I gives the prospect a reason to engage with you.
Additionally, inbound marketing efforts build search engine ranking. Consistently produced content posted on your website and through social media builds authority in the eyes of search engines and creates even more visibility, thus attracting more prospects.
Creating content consistently and making it easily accessible forms a solid foundation for all marketing activity.
We look at inbound marketing as part of your overall marketing system which may include paid media and other outbound lead generation methods to increase awareness of your product or service. Our inbound marketing services include:
- Content strategy
- Content generation
- Lead nurturing
- Social media management
- Marketing automation
- CRM setup
- Website development or refinement
- Landing page creation
- Mobile application development